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GA4 in plain English
The handful of reports and events that actually help you make decisions.
Read more →Notes on paid social, search and analytics.
The handful of reports and events that actually help you make decisions.
Read more →A simple workflow to find intent-rich keywords for a Google Ads campaign.
Read more →From broad targeting to weak hooks: what to fix before you scale spend.
Read more →Notes from a coursework project on structuring audiences before spending any budget. Job title and company size targeting mattered far more than I expected…
Read more →A walkthrough of how I tracked conversions on a demo site while learning the tools. Getting the data layer right before adding tags saved…
Read more →The targeting mistakes I made on a practice campaign, and what I would change next time. I started with too broad an audience and…
Read more →Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
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