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From the blog

Notes on paid social, search and analytics.

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5 Meta Ads mistakes beginners make

From broad targeting to weak hooks: what to fix before you scale spend.

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Keyword research without expensive tools

A simple workflow to find intent-rich keywords for a Google Ads campaign.

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GA4 in plain English

The handful of reports and events that actually help you make decisions.

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Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

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